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Pastured Profits - Earn A Living Raising Livestock
1. Entrepreneurship 101
Introduction
The Reality of Starting & Running Your Own Business
Reason #1: Not Knowing What You Really Want
Reason #2: It Might Not Be a Fit Now
Reason #3: The Family Falls Apart
Reason #4: Running a "Business" That is Really a Hobby
Reason #5: Poor Enterprise Selection
Reason #6: Poor Market Selection
Reason #7: Not Charging Enough
Reason #8: Blow Up Financially
Reason #9: Failure to Keep Records and/or Actually Look at Them
Reason #10: Lack of Confidence
Reason #11: Failing to Acknowledge How Hard This Really Is
Reason #12: Not Taking This As Serious As You Need To
Reason #13: Not Realizing - This Is A Lifestyle
Reason #14: Focusing on Ideology, Not the Necessary Reality
Reason #15: Poor Execution
Reason #16: Poor Time Management
Reason #17: The 10x Problem
Reason #18: Obsessing on Specifics
Reason #19: Too Much D.I.Y.
Reason #20: Bad Business Partners
Reason #21: The Relationship Falls Apart
Reason #22: Life Gets In the Way
Reason #23: Fighting Reality - Failure to Pivot
Putting It All Together
2. Whole Life Context
Lesson 1: Introduction
Lesson 2: Whole Life Context - What is it?
Lesson 3: An Overview of the Framework
Lesson 4: Where do you want to go?
Lesson 5: Where are you at now?
Lesson 6: Why do you want to go there?
Lesson 7: Is it just you doing this?
Lesson 8: What do you need to create a life like that?
Lesson 9: Putting It All Together
Resources
3. Financial Planning for the Entrepreneur
Lesson 1: Introduction
Lesson 2: What is Financial Planning?
Lesson 3: What is the Financial Function of the Business?
Lesson 4: Where Are You At Right Now in Terms of Savings?
Lesson 5: Where Are You At Right Now in Terms of Debt?
Lesson 6: What Are Your Current Living Expenses?
Lesson 7: What Is Your Current Monthly Income?
Lesson 8: Is It Enough or Not?
Lesson 9: How to Increase Savings
Lesson 10: Creating a Business Budget
Lesson 11: Planning for Profitability
Lesson 12: Now Make Your Decision Based on Numbers
Lesson 13: Managing Expectations by Setting Success Metrics
Lesson 14: Act For The Now, But Think Long Term
Lesson 15: Other Considerations
Lesson 16: Don't Blow Yourself Up Financially
Lesson 17: Putting It All Together
Resources
4. Market Analysis
Lesson 1: Introduction
Lesson 2: Checking Out the Competition
Lesson 3: Potential Market Streams
Lesson 4: Competition is Good
Lesson 5: Your Existing Network
Lesson 6: Farm Marketing & Business Planning: Real World Proven Strategies
5. Farm Sales Models
Lesson 1: Introduction
Lesson 2: Our Farm's Many Sales Models
Lesson 3: Farmers' Market Pros and Cons
Lesson 4: Welcome to Retail!
Lesson 5: Selling in Bulk: An Overview
Lesson 6: Selling in Bulk: Our Program Specifics
Lesson 7: Selling in Bulk: The Chicken CSA
Lesson 8: Selling in Bulk: The Pork Bulk Program
Lesson 9: Selling in Bulk: The Beef Bulk Program
Lesson 10: Working with Stores and Restaurants
Lesson 11: Other Retail Market Streams
Lesson 12: Promotional Marketing Strategies
Lesson 13: Networking Sales Ideas
Lesson 14: Educating Consumers
Lesson 15: Marketing Truths
Lesson 16: Replacing Customers
6. Product Pricing & Cut Selection
Lesson 1: Introduction
Lesson 2: Setting Retail Prices: Poultry - Part 1
Lesson 3: Setting Retail Prices: Poultry - Part 2
Lesson 4: Poultry Cuts
Lesson 5: Setting Retail Prices: Pork
Lesson 6: Pork Cuts
Lesson 7: Setting Retail Prices: Beef
Lesson 8: Beef Cuts
Lesson 9: Retail Cuts: Be Professional
7. Enterprise Selection
Lesson 1: Introduction
Lesson 2: Defining Your Farm
Lesson 3: Choosing an Enterprise - The Analysis
Lesson 4: Pros & Cons of Pastured Poultry
Lesson 5: Pros & Cons of Pigs
Lesson 6: Pros & Cons of Grassfed Beef
Lesson 7: Enterprise Math - Pastured Poultry
Lesson 8: Enterprise Math - Pork
Lesson 9: Enterprise Math - Grassfed Beef
Lesson 10: Enterprise Math - Potential Farm Profits
Lesson 11: Selecting a Butcher
8. Farmers' Markets & Selling [On Farm Video]
Lesson 1: A Day at the Farmers' Market
Lesson 2: Packing for the Farmers' Market
Lesson 3: Farmers' Market Booth Setup
Lesson 4: Customer Interactions at the Farmers' Market
Lesson 5: Communicating with the Butcher and The Cut Sheet
9. Forming and Organizing Your Farm Business
Lesson 1: Introduction
Lesson 2: Why This Process is Important
Lesson 3: Hobby or Business?
Lesson 4: My Five Rules for Business Formation
Lesson 5: Formalizing Your Business: The Process
Lesson 6: FYB - Step 1: Know Your Local Laws
Lesson 7: FYB - Step 2: Create an Operating Agreement
Lesson 8: FYB - Step 3: Choosing a Business Structure
Lesson 9: FYB - Step 4: Obtaining Your Federal Tax ID
Lesson 10: FYB - Step 5: Maintaining Regulatory Compliance
Lesson 11: FYB - Step 6: Setup Your Business Bank Account
Lesson 12: FYB - Step 7: Accounting - Finding A CPA
Lesson 13: FYB - Step 8: Accounting - First Year To Do's
Lesson 14: FYB - Step 9: Software & Technology
Lesson 15: FYB - Step 10: Insurance Basics
Lesson 16: FYB - Step 11: Transactional Sales
Lesson 17: Other Considerations
Lesson 18: Putting It All Together
10. Branding
Lesson 1: Starting to Think About Your Farm Brand
Lesson 2: 3 Base Principles
Lesson 3: What Goes Into Branding?
Lesson 4: Where Does Branding Go - Websites
Lesson 5: Website & Email Capture
Lesson 6: Where Does Branding Go - Logos & Print Material
Lesson 7: Where Does Branding Go - Social Media & In Person
Lesson 8: Where to Go From Here?
11. Marketing
Lesson 1: What is Marketing?
Lesson 2: 3 Keys to Marketing
Lesson 3: What Are You Actually Selling?
Lesson 4: Understanding Your Customer
Lesson 5: Selling Through Your Story
12. Pastured Poultry
Lesson 1: Introduction
Lesson 2: Breed Selection
Lesson 3: Selecting a Hatchery
Lesson 4: Brooder Management - Part 1
Lesson 5: Brooder Management - Part 2
Lesson 6: Transitioning to Pasture
Lesson 7: On Pasture
Lesson 8: Transporting to the Butcher
13. The Multi-Use Chicken Tractor
Lesson 1: Design Basics
Lesson 2: Required Materials, Tools, Equipment
Lesson 3: Building a Chicken Tractor
14. Forest Raised Pork
Lesson 1: Introduction
Lesson 2: Breed Selection
Lesson 3: Acquiring Piglets
Lesson 4: Training Pigs to Electric Fence
Lesson 5: Feeding Pigs
Lesson 6: Water for Pigs
Lesson 7: Forest versus Pasture
Lesson 8: Pig Health Concerns
Lesson 9: When to Raise Pigs
Lesson 10: Loading Pigs for Transport
15. Grassfed Beef
Lesson 1: Breed Characteristics & Acquisition - Part 1
Lesson 2: Breed Characteristics & Acquisition - Part 2
Lesson 3: Fencing Options
Lesson 4: Water for Cows
Lesson 5: Pasture Management
Lesson 6: Health Issues
Lesson 7: Overwintering & Feeding Hay
Lesson 8: Loading Cattle for Transport
16. Animal Systems [On Farm Video]
Lesson 1: Brooder Management
Lesson 2: Putting Baby Chicks out on Pasture
Lesson 3: Moving Chicken Tractors
Lesson 4: Loading Chickens for the Butcher
Lesson 5: Transporting Chickens to the Butcher
Lesson 6: Moving Empty Chicken Tractors
Lesson 7: Pastured Turkeys
Lesson 8: A Look at Rotational Grazing
Lesson 9: Building Soil with Rotational Grazing
Lesson 10: Forest Raised Pork
Lesson 11: Loading Pigs for the Butcher
17. Fence & Water
Lesson 1: Introduction
Lesson 2: High Tensile Fence
Lesson 3: Buried Water Systems
18. Farm Infrastructure [On Farm Video]
Lesson 1: External High Tensile Fence
Lesson 2: Internal Fence
Lesson 3: Fence Energizers and Components
Lesson 4: Hayfield
19. Farm Equipment [On Farm Video]
Lesson 1: Bulk Feed Storage
Lesson 2: Walk-in Freezer
Lesson 3: Driveable and Towable Equipment
Lesson 4: Field Equipment
20. You, Your Supporters and Your Doubters
Lesson 1: Introduction: Failure, Expectations and Emotions
Lesson 2: 8 Macro Lessons on Running A Business in Reality
Lesson 3: Failing is No Longer an Option
Lesson 4: 6 Problems You Will Probably Encounter & How to Deal with Them
Lesson 5: Building Multiple Forms of Capital
Lesson 6: The People In Your Life
21. Transitioning Considerations
Lesson 1: Keys to Success
Lesson 2: Expectations
22. Pasture Management
Lesson 1: Enhancing Grazing Areas
Downloadable Guides
A Beginner's Guide to Portable Electric Fence
Choosing a Farmers' Market
Choosing a Butcher
How to Build a Simpson Chicken Tractor
Pastured Poultry - A Guide
Downloadable Spreadsheets
Broiler Cost Analysis
Recommended Resources
Books
Equipment
The Expert Series
Allan Savory: Why Management Needs to be Holistic to Avert Tragedy
Allan Savory: Livestock in New Agriculture
Darby Simpson: Farm Marketing & Business Planning: Real World Proven Strategies
Greg Judy: Multi-Species Grazing On Leased Land
Greg Judy: Profitable Methods Used to Heal the Land With Mob Grazing
Greg Judy: Successful Implementation Using High Density Planned Grazing
Greg Judy: The Economics for Leasing Land
Joel Salatin: Ballet in the Pasture
Joel Salatin: Stacking Fiefdoms
Joel Salatin: Successional Success: Fields of Farmers
Mark Shepard: Alleycropping and Silvopasture: Transitioning to Restoration Agriculture
Mark Shepard: Managing Water on Your Farm
Mark Shepard: Restoration Agriculture: Designing Your Perennial Farm
Paul Greive: Pastured Poultry & Guerilla Farm Marketing
Lesson 1: Breed Characteristics & Acquisition - Part 1
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