SELLING OR JUST TELLING YOUR STORY
One of your best assets is your story:
ALL BUSINESS IS THE RELATIONSHIP BUSINESS
Even if your product is great, people will go the path of least resistance, the easiest route.
Why would they do what’s hard and buy from you when the could call Cisco or go to a grocery story? They will do what is hard if there is a relationship there that they value, trust, and believe in.
PRACTICE TELLING YOUR STORY
A good story told badly is a bad story.
Is your story shareable?
HAVE A ONE LINER
I’m Diego, I create podcasts to help people pursue the farming dreams, you can listen at permaculturevoices.com.
THEN…. shift the conversation to them.
LISTEN TO WHAT PEOPLE ASK ABOUT AND COMMENT ABOUT
An example of great story telling from Luke Groce:
“Do you ever worry that the item at the center of your dinner plate could be full of toxins that could be hurting your family? Over the years we've learned how to raise meat in a way that harnesses the vitality of healthy land, bringing it right to your plate. Meats raised on pasture can be nutrient-dense and clean, and can taste better than we thought possible. We offer an easy and affordable way to make farm to table eating a part of every meal you eat at home. Click below to learn about how our Meat CSA can provide convenient access to healthy, ethical, and delicious meat!” Groce Family Farm
ARE YOU THE BEST STORYTELLER?
A good story told by a scary person won’t be heard.
Who is or are you prepared to get better?
Can you get away with doing this online versus in person?
MOVE PEOPLE ALONG
DON’T ASSUME PEOPLE WILL JUST MOVE IN THE DIRECTION YOU WANT THEM TO MOVE IN.