Lesson 1: A Day at the Farmers' Market


Take a ride along with Darby, Zach and Diego to the Broad Ripple Farmer's Market located in Indianapolis, IN. 

In this video you will see:

  • Darby's setup at the farmer's market
  • Required equipment needed to run a successful and professional market
  • How to draw people into your booth with simple marketing materials
  • Watch Darby interact with customers at his booth
  • How interactions at the farmer's market translate to sales away from the market
  • Setting sales expectations based on seasonality and product availability