Lesson 1: Starting to Think About Your Farm Brand


WHAT IS BRANDING?

Branding is what the customer interacts with.

It’s who you are, what you do, what you stand for, and where you are going wrapped into a visual package.


THINK ABOUT

WHAT DO YOU WANT YOUR CUSTOMER TO SEE?

Why are you doing this?

What is your farm about?

What are you trying to provide?

What do you stand for?


WHAT DOES YOUR CUSTOMER WANT TO SEE?

What does your customer value?

What do they romanticize about?


WHERE IS THE OVERLAP?

How can you wrap that up in to a visual form?

  • Some will be wording - short blurbs, long form..
  • How can you capture these ideas in pictures.