Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Farm Business Essentials [Monthly Membership]
1. Entrepreneurship 101
Introduction
The Reality of Starting & Running Your Own Business
Reason #1: Not Knowing What You Really Want
Reason #2: It Might Not Be a Fit Now
Reason #3: The Family Falls Apart
Reason #4: Running a "Business" That is Really a Hobby
Reason #5: Poor Enterprise Selection
Reason #6: Poor Market Selection
Reason #7: Not Charging Enough
Reason #8: Blow Up Financially
Reason #9: Failure to Keep Records and/or Actually Look at Them
Reason #10: Lack of Confidence
Reason #11: Failing to Acknowledge How Hard This Really Is
Reason #12: Not Taking This As Serious As You Need To
Reason #13: Not Realizing - This Is A Lifestyle
Reason #14: Focusing on Ideology, Not the Necessary Reality
Reason #15: Poor Execution
Reason #16: Poor Time Management
Reason #17: The 10x Problem
Reason #18: Obsessing on Specifics
Reason #19: Too Much D.I.Y.
Reason #20: Bad Business Partners
Reason #21: The Relationship Falls Apart
Reason #22: Life Gets In the Way
Reason #23: Fighting Reality - Failure to Pivot
Putting It All Together
2. Whole Life Context
Lesson 1: Introduction
Lesson 2: Whole Life Context - What is it?
Lesson 3: An Overview of the Framework
Lesson 4: Where do you want to go?
Lesson 5: Where are you at now?
Lesson 6: Why do you want to go there?
Lesson 7: Is it just you doing this?
Lesson 8: What do you need to create a life like that?
Lesson 9: Putting It All Together
3. Financial Planning for the Entrepreneur
Lesson 1: Introduction
Lesson 2: What is Financial Planning?
Lesson 3: What is the Financial Function of the Business?
Lesson 4: Where Are You At Right Now in Terms of Savings?
Lesson 5: Where Are You At Right Now in Terms of Debt?
Lesson 6: What Are Your Current Living Expenses?
Lesson 7: What Is Your Current Monthly Income?
Lesson 8: Is It Enough or Not?
Lesson 9: How to Increase Savings
Lesson 10: Creating a Business Budget
Lesson 11: Planning for Profitability
Lesson 12: Now Make Your Decision Based on Numbers
Lesson 13: Managing Expectations by Setting Success Metrics
Lesson 14: Act For The Now, But Think Long Term
Lesson 15: Other Considerations
Lesson 16: Don't Blow Yourself Up Financially
Lesson 17: Putting It All Together
4. Market Analysis
Lesson 1: Introduction
Lesson 2: Checking Out the Competition
Lesson 3: Potential Market Streams
Lesson 4: Competition is Good
Lesson 5: Your Existing Network
Lesson 6: Farm Marketing & Business Planning: Real World Proven Strategies
5. Farm Sales Models
Lesson 1: Introduction
Lesson 2: Our Farm's Many Sales Models
Lesson 3: Farmers' Market Pros and Cons
Lesson 4: Welcome to Retail!
Lesson 5: Selling in Bulk: An Overview
Lesson 6: Selling in Bulk: Our Program Specifics
Lesson 7: Selling in Bulk: The Chicken CSA
Lesson 8: Selling in Bulk: The Pork Bulk Program
Lesson 9: Selling in Bulk: The Beef Bulk Program
Lesson 10: Working with Stores and Restaurants
Lesson 11: Other Retail Market Streams
Lesson 12: Promotional Marketing Strategies
Lesson 13: Networking Sales Ideas
Lesson 14: Educating Consumers
Lesson 15: Marketing Truths
Lesson 16: Replacing Customers
6. Product Pricing & Cut Selection
Lesson 1: Introduction
Lesson 2: Setting Retail Prices: Poultry - Part 1
Lesson 3: Setting Retail Prices: Poultry - Part 2
Lesson 4: Poultry Cuts
Lesson 5: Setting Retail Prices: Pork
Lesson 6: Pork Cuts
Lesson 7: Setting Retail Prices: Beef
Lesson 8: Beef Cuts
Lesson 9: Retail Cuts: Be Professional
7. Enterprise Selection
Lesson 1: Introduction
Lesson 2: Defining Your Farm
Lesson 3: Choosing an Enterprise - The Analysis
Lesson 4: Pros & Cons of Pastured Poultry
Lesson 5: Pros & Cons of Pigs
Lesson 6: Pros & Cons of Grassfed Beef
Lesson 7: Enterprise Math - Pastured Poultry
Lesson 8: Enterprise Math - Pork
Lesson 9: Enterprise Math - Grassfed Beef
Lesson 10: Enterprise Math - Potential Farm Profits
Lesson 11: Selecting a Butcher
8. Farmers' Markets & Selling [On Farm Video]
Lesson 1: A Day at the Farmers' Market
Lesson 2: Packing for the Farmers' Market
Lesson 3: Farmers' Market Booth Setup
Lesson 4: Customer Interactions at the Farmers' Market
Lesson 5: Communicating with the Butcher and The Cut Sheet
9. Forming and Organizing Your Farm Business
Lesson 1: Introduction
Lesson 2: Why This Process is Important
Lesson 3: Hobby or Business?
Lesson 4: My Five Rules for Business Formation
Lesson 5: Formalizing Your Business: The Process
Lesson 6: FYB - Step 1: Know Your Local Laws
Lesson 7: FYB - Step 2: Create an Operating Agreement
Lesson 8: FYB - Step 3: Choosing a Business Structure
Lesson 9: FYB - Step 4: Obtaining Your Federal Tax ID
Lesson 10: FYB - Step 5: Maintaining Regulatory Compliance
Lesson 11: FYB - Step 6: Setup Your Business Bank Account
Lesson 12: FYB - Step 7: Accounting - Finding A CPA
Lesson 13: FYB - Step 8: Accounting - First Year To Do's
Lesson 14: FYB - Step 9: Software & Technology
Lesson 15: FYB - Step 10: Insurance Basics
Lesson 16: FYB - Step 11: Transactional Sales
Lesson 17: Other Considerations
Lesson 18: Putting It All Together
10. Branding
Lesson 1: Starting to Think About Your Farm Brand
Lesson 2: 3 Base Principles
Lesson 3: What Goes Into Branding?
Lesson 4: Where Does Branding Go - Websites
Lesson 5: Website & Email Capture
Lesson 6: Where Does Branding Go - Logos & Print Material
Lesson 7: Where Does Branding Go - Social Media & In Person
Lesson 8: Where to Go From Here?
11. Marketing
Lesson 1: What is Marketing?
Lesson 2: 3 Keys to Marketing
Lesson 3: What Are You Actually Selling?
Lesson 4: Understanding Your Customer
Lesson 5: Selling Through Your Story
12. Pastured Poultry
Lesson 1: Introduction
Lesson 2: Breed Selection
Lesson 3: Selecting a Hatchery
Lesson 4: Brooder Management - Part 1
Lesson 5: Brooder Management - Part 2
Lesson 6: Transitioning to Pasture
Lesson 7: On Pasture
Lesson 8: Transporting to the Butcher
13. The Multi-Use Chicken Tractor
Lesson 1: Design Basics
Lesson 2: Required Materials, Tools, Equipment
Lesson 3: Building a Chicken Tractor
14. Forest Raised Pork
Lesson 1: Introduction
Lesson 2: Breed Selection
Lesson 3: Acquiring Piglets
Lesson 4: Training Pigs to Electric Fence
Lesson 5: Feeding Pigs
Lesson 6: Water for Pigs
Lesson 7: Forest versus Pasture
Lesson 8: Pig Health Concerns
Lesson 9: When to Raise Pigs
Lesson 10: Loading Pigs for Transport
15. Grassfed Beef
Lesson 1: Breed Characteristics & Acquisition - Part 1
Lesson 2: Breed Characteristics & Acquisition - Part 2
Lesson 3: Fencing Options
Lesson 4: Water for Cows
Lesson 5: Pasture Management
Lesson 6: Health Issues
Lesson 7: Overwintering & Feeding Hay
Lesson 8: Loading Cattle for Transport
16. Animal Systems [On Farm Video]
Lesson 1: Brooder Management
Lesson 2: Putting Baby Chicks out on Pasture
Lesson 3: Moving Chicken Tractors
Lesson 4: Loading Chickens for the Butcher
Lesson 5: Transporting Chickens to the Butcher
Lesson 6: Moving Empty Chicken Tractors
Lesson 7: Pastured Turkeys
Lesson 8: A Look at Rotational Grazing
Lesson 9: Building Soil with Rotational Grazing
Lesson 10: Forest Raised Pork
Lesson 11: Loading Pigs for the Butcher
17. Fence & Water
Lesson 1: Introduction
Lesson 2: High Tensile Fence
Lesson 3: Buried Water Systems
18. Farm Infrastructure [On Farm Video]
Lesson 1: External High Tensile Fence
Lesson 2: Internal Fence
Lesson 3: Fence Energizers and Components
Lesson 4: Hayfield
19. Farm Equipment [On Farm Video]
Lesson 1: Bulk Feed Storage
Lesson 2: Walk-in Freezer
Lesson 3: Driveable and Towable Equipment
Lesson 4: Field Equipment
20. Time Management
Lesson 1: An Introduction
Lesson 2: The Core Principle
Lesson 3: Removing Time Waste
Lesson 4: Controlling the To Do List
Lesson 5: A Roadmap for Taking Control of Your Time
Lesson 6: Distilling Down to What's Important
Lesson 7: Putting a Plan for Success In Place
21. You, Your Supporters and Your Doubters
Lesson 1: Introduction: Failure, Expectations and Emotions
Lesson 2: 8 Macro Lessons on Running A Business in Reality
Lesson 3: Failing is No Longer an Option
Lesson 4: 6 Problems You Will Probably Encounter & How to Deal with Them
Lesson 5: Building Multiple Forms of Capital
Lesson 6: The People In Your Life
22. Transitioning Considerations
Lesson 1: Keys to Success
Lesson 2: Expectations
23. Pasture Management
Lesson 1: Enhancing Grazing Areas
Recommended Resources
Books
Equipment
Lesson 4: Poultry Cuts
POULTRY CUTS
Base all cutup prices off of a whole chicken.
Cutup a whole chicken, weigh it out and do your own math.
Whole cutup chickens do not vacuum seal well.
We also didn't sell these very well and only offer thru the CSA.
We also tried “half” chickens and had the same issues.
Do skin on, bone-in breasts if possible
Leave the wish bone and cartridge, not the “rib”.
Rule of thumb: Chicken breast should be 2X (+) your whole chicken price/lb.
Package your dark meat as a “leg quarter”
Thighs sell really well and drumsticks do not.
Make someone buy the drum to get the thigh.
Package two “chicken frames” together to help move them along.
Keep giblets and feet for added profit, but do the math carefully!
Complete and Continue
Lesson Content Locked
Your session expired. Please sign in again to continue.
Login